The Santa Shoebox Project 2020

Eileen van der Schyff

The Santa Shoebox Project annually collects and distributes personalised gifts of essential items and treats for underprivileged children throughout South Africa and Namibia. The generosity of the public throughout South Africa and Namibia has up to date reached 957 297 children over a timespan of fourteen years. 

This year marked the fifth year of activity of the project in Walvis Bay and the tenth year in Namibia. As the number of donations and recipients are growing with every passing year, every year is more successful than the last. A total of 331 under-priviledged children from Walvis Bay received Santa Shoe-boxes which were dropped off all over Namibia between 31 October 2020 and 8 November 2020. Essential products donated by the public, is received by The Santa Shoebox Project, who then distribute these boxes to anonymous children. The items required for these special Shoebox gifts include tooth-brushes, toothpaste, soap, a wash cloth, sweets, a toy, school supplies and a clothing outfit, all new unused and age-appropriate. The project is supported by an extensive net-work of kind hearted volunteers across South Africa and Namibia. These people give their time, energy and expertise without remuneration. The local manager and local coordinator of the Santa Shoebox, Natasha Lombard urges all companies to annually take part in this special gesture. Natasha can be reached at 081 148 7030. Additionally, the regional coordinator can be reached at 081 808 7135.
The Santa Shoebox Project originated in Cape Town in 2006 and is supported by an extensive network of volunteers across South Africa and Namibia. The shoe-boxes collected are distributed to more than 1000 recipient facilities each year, through more than 60 satellites around the two countries. Many companies pledge Santa Shoeboxes as part of their Corporate Social Investment pro-gram.

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