Tourism Forum sets clear vision for Swakopmund

The Swakopmund Tourism Forum (STF) has formally kicked off its activities with its first meeting held in Swakopmund in August. A clear vision for the growth of tourism in the town was defined.

Consisting of representatives of various sectors of the tourism and business community, and driven by the Swakopmund Municipality as part of its recently launched Tourism Growth and Development Strategy, the forum forms a public-private-partnership aimed at promoting tourism in Swakopmund and elevating the image and reputation of the town as a premier destination.
At the first meeting, the delegates organised themselves into various working groups to facilitate an effective process, and to ensure accountability. A terms of reference draft document was discussed, and priority issues identified.
Priority issues include the need for accurate, relevant and updated data from all operators in Swakopmund, a needs analysis of marketing and destination branding gaps, issues related to safety, security and general cleanliness, emer-ging tourism, as well as raising awareness of the role and vision of the Swakopmund Tourism Forum.
For more information on the initiative, please follow the regular updates in the Swakopmund Municipal newsletter, contact the Community Development Services Department, or visit the “I LOVE SWAKOPMUND” Facebook page (https://www.facebook.com/iloveswakopmund).

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